Content marketing
Jareen is an expert at content marketing, developing and implementing editorial and content strategies for organizations such as Amazon Ads, the 2024 Democratic presidential campaign, REFORM Alliance, and the 23andMe Research Institute. At these organizations, she worked cross-functionally to create and tell important stories, reach audiences, increase engagement, and elevate perception.
Editorial programs
Jareen worked cross-functionally to bring the latest and greatest Amazon Ads moments to life through her editorial programs. In 2024, she was charged with creating an editorial event content strategy that scaled Amazon Upfronts 2024 presentations and announcements. She launched a multimedia content strategy that included leading the editorial design of the Amazon Ads Upfronts landing page on the Amazon Ads website, creating and managing the editorial bill of materials, spearheading collaboration with PR teams to coordinate press announcements, and creating thought leadership content that generated buzz for Amazon and Prime Video.
Product marketing
Jareen led the content strategy around live events and product launches for Amazon Ads. She created go-to-market strategies by working with stakeholders across multiple teams to produce engaging content that drove awareness, consideration, and conversion for Amazon Ads goals.
Event marketing
Jareen led the content strategy around live events and product launches for Amazon Ads. She created go-to-market strategies by working with stakeholders across multiple teams to produce engaging content that drove awareness, consideration, and conversion for Amazon Ads goals. She led content strategies for live events such as the Amazon Ads unBoxed conference, CES, Cannes, NewFronts, Mobile World Congress, and other major industry events.
Twitch content marketing
Twitch was one of the fastest-growing streaming platforms, and Jareen worked closely with its marketing team to develop content strategies that told stories about how brands could work with content creators on the platform to reach audiences in new and innovative ways. From creating case studies to writing profiles to developing event content strategies, Jareen worked closely with the Twitch team to develop compelling marketing content.
Industry marketing
Industry marketing was a highly competitive and complex environment involving market research and consumer analysis. Jareen worked with top vertical marketers at Amazon to develop content marketing strategies that communicated the latest trends, insights, and solution recommendations for brands across a wide range of industries such as consumer electronics, beauty, personal care, health and wellness, fashion, home, grocery, travel, hospitality, and many more.
Partner and agency marketing
Partner, agency, and tool provider relationships were incredibly vital for Amazon Ads. These relationships ensured that the best campaigns were created and measured for customers. Jareen worked with Amazon Ads’ partner team to develop content and strategies that communicated how effective and helpful Amazon Ads’ Partner Network could be for customers working to reach their advertising goals.
