Editorial & marketing

Jareen develops content and editorial strategies for Amazon Ads. She works across Amazon’s large corporate matrix to create and tell important stories, reach audiences, increase engagement, and elevate Amazon Ads brand perception. From telling customer stories to publishing videos to scaling event content, Jareen creates and innovates memorable and award-winning content.

Editorial programs

Jareen works cross-functionally bringing the latest and greatest Amazon Ads moments to life through her editorial programs. In 2024, she was charged with creating an editorial event content strategy that scaled Amazon Upfronts 2024 presentations and announcements. She launched a multi-media content strategy that included leading the editorial design of the Amazon Ads upfronts landing page on the Amazon Ads website, creating and managing the editorial bill of materials, spearheading collaboration with PR teams to coordinate press announcements, and creating thought leadership content that generated buzz for Amazon and Prime Video.

Product marketing

Jareen leads the content strategy around live events and product launches for Amazon Ads. She creates go-to-market strategies by working with stakeholders across multiple teams to produce engaging content that drives awareness, consideration, and conversion for Amazon Ads goals.

Event marketing

Jareen leads the content strategy around live events and product launches for Amazon Ads. She creates go-to-market strategies by working with stakeholders across multiple teams to produce engaging content that drives awareness, consideration, and conversion for Amazon Ads goals. She has led content strategies for live events such as Amazon Ads unBoxed conference, CES, Cannes, New Fronts, Mobile World Congress, and other major industry events.

Twitch content marketing

Twitch is one of the fastest-growing streaming platforms, and Jareen works closely with its marketing team to develop content strategies to tell stories about how brands can work with content creators on the platform to reach audiences in new and innovative ways. From creating case studies to writing profiles to developing event content strategies, Jareen works closely with the Twitch team to develop compelling marketing content.

Industry marketing

Industry marketing can be a highly competitive and complex environment, involving market research and consumer analysis. Jareen works with top vertical marketers at Amazon to develop content marketing strategies that communicate the latest trends, insights, and solutions recommendations for brands across a wide range of industries such as consumer electronics, beauty, personal care, health and wellness, fashion, home, grocery, travel, hospitality, and many more.

Partner & agency marketing

Partner, agency, and tool provider relationships are incredibly vital for Amazon Ads. These relationships ensure that the best campaigns are created and measured for customers. Jareen works with Amazon Ads’ partner team to develop content and strategies that communicate how effective and helpful Amazon Ads’ Partner Network can be for customers to reach their advertising goals.