Dec 24, 2023
Marketing Leader · Social Media Strategist · Storyteller
Stories, strategies, and campaigns built to move people.
Jareen Imam is an award-winning journalist and marketing executive with more than a decade of experience working across industries like media, tech, politics, and nonprofits.
17 years experienceContent and Social Marketing
Brands that trust Jareen
- CNN
- CBS News
- NBCUniversal
- Amazon
- 23andMe
Global reach at scale20+ billion campaign impressions
Work
Experience across media, tech, politics, and nonprofits.
Portfolio
Stories that inspire.
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Showing Kamala Harris | Story of the campaign, video 1 of 12
Expertise
Tell stories that matter.
Engage
From presidential campaigns to tech product marketing, Jareen Imam is an expert at creating multimedia content that grabs attention, engages audiences, and drives conversions.
Inform
Jareen Imam is an Emmy-winning journalist whose work has ranged from international conflicts and election integrity to severe weather. She has led global teams to uncover some of the most important and historic events of our time.
Share
Jareen Imam has built social media channels at scale for brands such as CNN, CBS News, REFORM Alliance, and 23andMe, garnering billions of impressions and hundreds of millions of engagements. She is an expert in digital advertising and converting viewership into advertising revenue for companies.
Services
Ways to work together.
Consultation
Jareen Imam runs a boutique media consulting business called Gold Pen Media, where she has created customized strategies, campaigns, and initiatives for notable public figures, public companies, and nonprofit institutions. She and her team are available to consult on social media channel growth, digital marketing tactics, content development, influencer marketing, and more. Reach out to inquire about pricing.
UGC creation
Jareen Imam is an expert in UGC creation and verification, working with hundreds of influencers and content creators throughout her career. She can develop a UGC campaign for companies that want to create buzz around a campaign or activation.
Media literacy and training
Jareen speaks at conferences and universities covering topics such as social media strategy development, information verification, and storytelling. She has spoken at the University of Florida, San Francisco State University, Pratt University, CUNY, the University of Oregon, Fordham University, and more. She combines hands-on experience with in-depth analysis in lectures that inform and empower audiences.
Leadership
From reporting to a board to serving as a board chair, Jareen has experience holding board positions for media and local news organizations. She’s provided guidance and counsel to organizations related to her areas of expertise.
Latest insights
Explore the intersection of media, technology, and culture.
About
Get to know Jareen.
Jareen Imam is currently the Head of Social Media Strategy and Content at the 23andMe Research Institute, where she runs all things related to social media at the organization. Prior to joining the company, Jareen was the Head of Marketing and Communications at REFORM Alliance. She worked as the Head of Social Video Strategy on the 2024 Kamala Harris campaign. While at Amazon, Jareen created Amazon Ads Content Studio and developed editorial content for the company geared toward a B2B audience. As a journalist and media executive, she worked for NBCUniversal, CBS News, and CNN. She is an award-winning journalist and producer with accolades including an Emmy and several Peabody Awards for coverage of breaking news events. She is also the founder of her own media consulting business, Gold Pen Media, and a published poet and creative writer.
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