Jareen has built a content portfolio that spans more than 15 years of journalism, storytelling, and marketing. Her work has held businesses, governments, and powerful people to account, influenced policy change, resolved cases, and brought people answers and hope. Explore the work she’s done below and reach out if you want to collaborate to tell important stories together.
Jareen Imam is an expert social media strategist. She has built and led social teams for brands and organizations including CNN, CBS News, U.S. presidential campaigns, technology companies, nonprofits, and private clients, growing accounts from modest audiences to millions of followers worldwide. Jareen also runs Gold Pen Media, a boutique social and digital media consulting firm that specializes in building and scaling digital audiences for clients.
View projectJareen is an expert digital and social media strategist who has grown the accounts of brands and public figures by millions of followers. Some of the biggest names in politics and media have hired her to create social and digital strategies that generate buzz, brand affinity, and FOMO.
View projectJareen is an expert at content marketing, developing and implementing editorial and content strategies for organizations such as Amazon Ads, the 2024 Democratic presidential campaign, REFORM Alliance, and the 23andMe Research Institute. At these organizations, she worked cross-functionally to create and tell important stories, reach audiences, increase engagement, and elevate perception.
View projectJareen has published hundreds of bylines for media organizations including CNN, CBS News, and NBC News. She is a trained writer and editor. She was a fellow with the Sun Sentinel, a major newspaper in South Florida, before joining the true-crime series “48 Hours” as a crime reporter. There, she worked on the research and development team, conducting long-form investigations and producing episodes with her field producer. She spent seven years at CNN developing her breaking news and feature-writing skills and was the former editor of the network’s Space and Science section. At CBS News and NBC News, Jareen was a media director and executive producer, managing, editing, and advising her global teams as they reported and created digital, social, streaming, and live-programming content.
View projectJareen has experience not only building social media channels for brands and notable figures, but also replicating that success across projects ranging from her personal brand to a food and recipe channel called The Hungry Bengali.
View projectJareen is an industry leader in the digital information space, uncovering misinformation and disinformation, verifying user-generated content, and debunking manipulated content. She built a verification team at NBC News that evolved from obtaining UGC for shows and platforms into a highly trained investigative journalism unit specializing in open-source reporting and social forensic analysis. During her tenure at NBCUniversal, her team was instrumental in key investigations conducted by NBC News’ investigative unit. She also collaborated with the acclaimed investigative outlet Bellingcat and with many departments and shows across NBC News. Jareen has developed internal and external classes that equip journalists and citizens with the tools and skills to navigate the polluted digital information space, especially in a world of AI-generated content.
View projectJareen has more than seven years of board experience. She has experience starting nonprofits, serving as an active board member, chairing committees, and creating governance structures for nonprofits and other organizations. She is currently open to new board opportunities with organizations focused on news, media, digital media, and marketing.
View projectJareen has been interviewed by various publications about her work in journalism and social media, her experience addressing issues such as online safety for journalists, and her nonprofit work.
View projectJareen is a trained multimedia artist and published poet. She has also published short stories in various literary magazines.
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