Social media strategy
Jareen specializes in social media content creation and strategy. She has in-depth knowledge when it comes to leveraging KPIs and other metrics in order to create innovative strategies to fit company needs. She’s implemented strategies at CBS News in order to drive audiences to the network’s 24-hour streaming platform, CBSN. She’s created growth strategies to acquire new audiences and referral traffic for brands like CNN and various CBS show brands. She’s worked with publishing tools, such as Social Flow, Sprinklr, Wochit, and more in order to develop content programming strategies. In addition, she has experience producing live programming, developing content for streaming platforms, and creating strategies for digital marketing campaigns.
Social media publishing
Scripted programming
Jareen has developed cross-functional social media campaigns with groups like CBS Entertainment and CBS Sports. She leveraged the CBS News brands in order to drive audiences to CBS All Access’s original programming, such as “Star Trek Discovery.”
Unscripted programming
From CNN to CBS, Jareen has years of experience when it comes to producing content and building social and digital strategies that support marketing efforts for unscripted programmings such as news, documentaries, and non-fiction series.
Live programming
Jareen has created workflows and methods that support live programming, bringing audiences to emerging platforms and new programming. She has created strategies around live interviews, news specials, sporting events, etc.
Discovering trends
From finding trends before they go viral to identifying emerging stories, Jareen is an expert at social media discovery and information gathering. She is a super user of B2B social media discovery tools like Crowdtangle, Dataminr, Tweetdeck, boolean techniques, advance Google searches, and more.
Community management
From CNN to NBC, Jareen has created best practices and strategies around building relationships with online audiences and communities. At CNN, she was trained in content moderation when she worked for the award-winning iReport team. At NBC News, her global team manages the NBC tips ecosystem, which receives hundreds of messages a day from around the world about stories, news tips, problems, and more from audiences. Her team has been able to successfully verify stories and issues from the tips ecosystem, which led to powerful storytelling and investigations. Her work was highlighted by the Trusting News Organization, a nonprofit supported by Craig Newmark, which promotes efforts that build trust between media organizations and the public.