Social media strategy — Jareen Imam

Jareen is a proven leader in social media, connecting brands and notable figures with the audiences they want to reach. She specializes in developing scroll-stopping content that drives reach and views. At CBS News, she implemented strategies that drove audiences to the network’s 24-hour streaming platform. She also created growth strategies that attracted new audiences and referral traffic for CNN and multiple CBS programs.

Social video strategy

In 2024, Jareen served as Head of Social Video Strategy for the Kamala Harris presidential campaign. She built and led a team of 15 producers and editors who created viral video content across Kamala Harris’s social media channels during the campaign.

Social media marketing

From journalism to nonprofit organizations, Jareen is an expert in social media marketing. She has leveraged TikTok, Instagram, LinkedIn, Facebook, X, Bluesky, Snapchat, YouTube, and Pinterest to build awareness, connect with audiences, and promote products, programs, events, and initiatives. In 2025, she served as vice president of marketing and communications at REFORM Alliance, a nonprofit dedicated to reforming the U.S. criminal justice system. She created a story-first marketing program focused on highlighting the experiences of people negatively affected by punitive criminal justice policies. The stories her team found, vetted, and shared helped advance policy change at the state and federal levels.

Social listening

While at NBCUniversal, Jareen built a global Social and Digital Newsgathering team specializing in finding and verifying viral, newsworthy, and breakthrough stories online through sophisticated social listening and open-source verification techniques. Her work earned the team several awards, including a 2022 Emmy.

NBC News social preview showing a hospital in Wuhan, China

NBC NewsSocial media users document life in China amid coronavirus outbreak

NBC News social preview of video documenting the Ukrainian plane crash over Iran

NBC NewsVideo appears to show the moment the Ukrainian plane went down over Iran

NBC News social preview showing voters waiting in line at a polling place

NBC NewsVoters face malfunctioning machines and long lines at polls

Discovering trends

From finding trends before they go viral to identifying emerging stories, Jareen is an expert in social media discovery and information gathering. She has experience with advanced tools including Sprinklr, Sprout Social, CreatorIQ, Motion, CapCut, Adobe Creative Cloud, Claude Code, and other software that helps her turn trends into actionable insights and engaging social media content.

NBC News social preview featuring people affected by an online catfishing scam

NBC NewsCatfishing during coronavirus: How an old internet scam still tricks people

NBC News social preview illustrating a Facebook group whose members pretend to be ants

NBC NewsA million people are pretending to be ants on Facebook — and it could be therapeutic

NBC News social preview accompanying reporting about coordinated online impersonation

NBC News4chan trolls impersonate Jewish people on social media to spread hate

Community management

From CNN to NBC, Jareen has created best practices and strategies around building relationships with online audiences and communities. At CNN, she was trained in content moderation when she worked for the award-winning iReport team. At NBC News, her global team managed the NBC tips ecosystem, which received hundreds of messages a day from around the world about stories, news tips, problems, and more. Her team successfully verified stories and issues from the tips ecosystem, leading to powerful storytelling and investigations. Her work was highlighted by Trusting News, a nonprofit supported by Craig Newmark that promotes efforts to build trust between media organizations and the public.