Content creation

Jareen has experience not only building social media channels for brands and notable figures, but also replicating that success across projects ranging from her personal brand to a food and recipe channel called The Hungry Bengali.

Building a TikTok brand

In 2021, Jareen created a personal brand on TikTok, where she discusses economic trends, business news, and media criticism. She grew her account to 100,000 followers in less than six months, her Instagram account to 10,000 followers, and her YouTube channel to 25,000 subscribers. Through this process, she has stayed up to date on the latest social media technology updates, trends, and algorithm changes.

The Hungry Bengali

In 2023, Jareen launched The Hungry Bengali, a food content channel for which she created original recipes and produced, filmed, edited, and published content across dedicated social media channels. In under a year, she grew its TikTok and Instagram audiences by 8,000 followers each and its YouTube audience by 600 subscribers within five months.

Follow The Hungry Bengali on TikTok, Instagram, and YouTube.