Digital media — Jareen Imam

23andMe Research Institute

In 2026, Jareen was brought on by the healthtech company 23andMe, which had recently become a nonprofit focused on genetics research, to lead its social media strategy and content department. The organization had been quiet on social media for over a year, and Jareen was tasked with renewing interest and generating positive sentiment. She developed a content-first social strategy centered on approachable edutainment content about genetics. Her work has generated positive audience growth, virality, and increased website conversions. She also leads the organization’s influencer marketing program, partnering with content creators and celebrities to create authentic, relatable content that inspires people to engage with 23andMe and purchase kits.

REFORM Alliance

In 2025, Jareen was the vice president of Marketing and Communications at REFORM Alliance, an organization originally started by Roc Nation that spun off to become its own nonprofit focused on reforming criminal justice policies. Jareen created a storytelling program focused on finding real people’s stories and packaging them into moving video content that was shared on social media, leveraged in important policy meetings, and showcased during charity galas. Below is an example of how her team developed content, marketing, and press opportunities for REFORM Alliance during its second-ever charity event, Casino Night.

NBC NewsMeek Mill’s REFORM Alliance raises $20 million to continue probation reform efforts

2024 Kamala Harris presidential campaign

In 2024, Jareen was brought on to serve as head of social video strategy for the Kamala Harris presidential campaign just days after Vice President Harris was tapped as the nominee by President Joe Biden. Jareen built a 15-person content team that wrote video scripts for Kamala Harris, traveled with the vice president to capture behind-the-scenes footage, produced policy-related content, edited rally videos, and created election commercials and opposition content. Her team created more than 500 videos for social platforms, reaching almost 10 billion impressions, 426 million engagements, 2 million click-throughs, and a 4.4% engagement rate.

Amazon Ads

After spending more than a decade in journalism and media, Jareen joined Amazon Ads to lead its editorial content development for B2B audiences, focusing on multimedia content. While at Amazon, she led the customer stories and case studies program, which spotlighted successful business partnerships between Amazon Ads and brands that invested in Amazon products. She led website content development for the industry marketing team. She spearheaded digital content development and strategy for marketing events such as Cannes, CES, Upfronts, and Amazon Ads’ conference unBoxed. She created the content studio, which produced more than 40 customer story videos over three years, and created The Spark, a documentary video series highlighting small business owners who used Amazon Ads products to grow their businesses.

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Advertising Week social card for four trends from Amazon Ads unBoxed 2022

Advertising WeekunBoxed 2022: 4 advertising trends to watch

Amazon Ads social card about Valentine’s Day beauty marketing

Amazon AdsBeauty brands can help spread the love this Valentine’s Day

Amazon Ads social card about helping advertisers connect with live sports audiences

Amazon AdsHow Amazon can help advertisers with live sports marketing