Services
Explore consultation, UGC creation, media literacy and training, and leadership support from Jareen Imam.
From local newsrooms to international and domestic government organizations to Fortune 500 companies, Jareen has consulted for years to help leaders and businesses grow their newsrooms, reach new audiences, increase conversion, and more. She’s currently taking on new clients.
Explore serviceSince 2011, Jareen has built expertise in user-generated content. At CNN, she was part of the organization’s iReport team, which built an audience of more than one million citizen journalists from around the world who uploaded news-related content to the company’s proprietary website portal. At CNN, Jareen created UGC campaigns that drove audience engagement and brought new content and data to the organization. She brought her UGC verification and cultivation skills to CBS News and NBCUniversal to expand those organizations’ social media strategies. Beyond her career, Jareen is also adept at creating UGC programs for clients that inspire audiences to create authentic content that brands can leverage.
Explore serviceJareen is an industry leader in the digital information space, uncovering misinformation and disinformation, verifying user-generated content, and debunking manipulated content. She built a verification team at NBC News that evolved from obtaining UGC for shows and platforms into a highly trained investigative journalism unit specializing in open-source reporting and social forensic analysis. During her tenure at NBCUniversal, her team was instrumental in key investigations conducted by NBC News’ investigative unit. She also collaborated with the acclaimed investigative outlet Bellingcat and with many departments and shows across NBC News. Jareen has developed internal and external classes that equip journalists and citizens with the tools and skills to navigate the polluted digital information space, especially in a world of AI-generated content.
Explore serviceJareen has more than seven years of board experience. She has experience starting nonprofits, serving as an active board member, chairing committees, and creating governance structures for nonprofits and other organizations. She is currently open to new board opportunities with organizations focused on news, media, digital media, and marketing.
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